PRIVACY POLICY

Effective date: June 17, 2026

1. INTRODUCTION & DATA CONTROLLER

HÄN Models ("we", "our", or "us") is committed to respecting your privacy and protecting your personal data. In accordance with the European Union General Data Protection Regulation (GDPR 2016/679) and the Finnish Data Protection Act (Tietosuojalaki 1050/2018), this Privacy Policy outlines how we collect, store, process, and safeguard personal information when you use our website, apply for model representation, submit scout inquiries, or engage our agency services.

2. PERSONAL DATA WE COLLECT

We collect information that is strictly necessary to fulfill our operations as a international modeling and creative production agency:

  • Model & Talent Applicants: Full name, date of birth, contact details (email, phone, address/location), physical measurements, polaroid/digitals, portfolio photographs, video reels, and social media handles.
  • Clients & Scouting Partners: Organization/brand name, contact person name, corporate email address, telephone number, business address, and project requirements.
  • Website Visitors: Technical metadata including IP address, browser specification, device information, and usage statistics collected via necessary cookies.

3. PURPOSES & LEGAL BASIS FOR PROCESSING

We process your personal data for the following agency purposes:

  • Evaluating applications for representation and placement with international clients and partner agencies.
  • Managing client booking inquiries, fashion show productions, creative campaigns, and talent casting.
  • Communicating regarding contract agreements, booking schedules, and agency updates.
  • Complying with statutory accounting, tax, and legal obligations under Finnish law.

4. DATA RETENTION & SECURITY PROTOCOLS

Your data is stored securely using encrypted server infrastructures and controlled access permissions. Application records of non-represented talent are retained only as long as necessary for evaluation or subsequent casting consideration, after which they are securely purged. Represented talent and client booking records are retained in compliance with applicable statutory retention requirements.

5. YOUR RIGHTS UNDER GDPR

As a data subject, you possess the following rights under EU privacy legislation:

  • Right of Access: Request a copy of the personal data we hold about you.
  • Right to Rectification: Request correction of inaccurate or incomplete personal records.
  • Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data where statutory retention grounds do not apply.
  • Right to Restrict or Object to Processing: Object to processing based on legitimate interests or request processing restriction.

To exercise any of your privacy rights or if you have questions regarding data protection at HÄN Models, please contact our privacy compliance team at contact@hanmodels.com.